Many small and medium-sized enterprises (SMEs) and startups lack access to affordable, effective tools for gathering market insights and validating new ideas. Without resources for extensive market research, these businesses struggle to understand their target audience, refine their products, and make data-driven decisions. This gap in accessible, targeted feedback limits their ability to compete and adapt to changing consumer needs. Our platform bridges this divide by providing a cost-effective solution that connects businesses directly with segmented users, offering valuable insights to support smarter, more responsive business growth.
The UX/UI process for developing Criterius, a dual-platform solution with a mobile app for users and a web platform for companies, follows a structured approach to ensure a user-centered and efficient experience.
Starting with in-depth research to understand user needs and market trends, we proceed to build detailed personas and journey maps to highlight potential friction points. Through careful information architecture and flow design, we create a seamless navigation structure, followed by interactive prototypes to validate functionality and interactions. With a consistent visual identity, we ensure the design reflects Criterius' brand values.After refining the details, we hand off precise design specifications to the development team, supporting them throughout the implementation. Finally, we launch the platform and establish continuous improvement cycles based on user feedback and performance insights to enhance the overall experience.
Research & Discovery
Understand user and company needs, identify problems to solve, and define the market. This includes user research through interviews, market analysis to identify trends, and competitive benchmarking to understand industry standards and opportunities for differentiation.
Persona & Journey Mapping
Create user personas for both mobile app users and web platform companies, defining their goals, motivations, and pain points. Mapping customer journeys allows us to identify potential friction points from registration through to the feedback or analysis stage.
Information Architecture &
Flow Design
Organize content and navigation to optimize user experience on both platforms. This involves creating a site map for the web platform and defining app flows for mobile, followed by high-fidelity wireframes to ensure a clear content structure and flow before moving into visual design.
Interaction Design & Prototype
Design intuitive interactions and create interactive prototypes to validate interface flow and functionality. Includes designing micro-interactions to enhance user feedback and conducting usability testing on prototypes to identify and resolve any issues.
UI Design & Visual Identity
Build an appealing visual design consistent with Criterius' brand identity across both platforms. This includes defining a design system for colors, typography, icons, and reusable components, ensuring brand consistency and a modern, user-friendly interface.
Information Architecture &
Flow Design
Organize content and navigation to optimize user experience on both platforms. This involves creating a site map for the web platform and defining app flows for mobile, followed by high-fidelity wireframes to ensure a clear content structure and flow before moving into visual design.
